Privacy Policy

1. Overview and Scope

This Privacy Policy explains how Mor Labs, Inc. (“Mor,” “we,” “us,” or “our”) collects, uses, discloses, retains, and otherwise processes information when you use the Mor application, website, and related services (collectively, the “Services”).

Mor is an AI-powered news product. Our Services may include features such as personalized feeds, saved content, source attribution, account features, support and reporting tools, and AI-powered features grounded in stories or related content.

This Privacy Policy applies to information processed through the Mor app and related Services. Website-specific technologies, such as cookies and similar web technologies, are addressed separately in the sections below that specifically discuss website practices.

2. Information We Collect

We collect information in four main ways: information you provide directly, information collected automatically, information we derive or infer, and information we receive from third parties.

2.1 Information You Provide Directly

Depending on how you use the Services, you may provide us with information such as:

• name, username, display name, and account profile details
• email address and other account contact information
• authentication-related information
• preferences and settings you choose within the Services
• content you save, like, follow, bookmark, or otherwise organize
• search queries and discovery inputs you submit
• prompts, questions, and other content you submit through AI features
• support messages, feedback, reports, and other communications you send to us
• information you provide in connection with privacy requests, account requests, or support requests

2.2 Information Collected Automatically

When you use the Services, we may automatically collect information such as:

• device type, operating system, app version, browser type, language, and similar technical details
• IP address, network information, and approximate location derived from IP address or network information
• usage data, such as pages viewed, screens visited, stories opened, interactions taken, time spent, navigation paths, and related activity
• performance data, crash data, diagnostics, and error information
• push token information and notification preference data, where applicable
• security and integrity information used to protect the Services, prevent abuse, and troubleshoot issues

2.3 Information We Derive or Infer

We may derive or infer information from your use of the Services, such as:

• interest signals based on the stories, topics, or sources you interact with
• preference signals based on your reading, saving, following, and other engagement behavior
• recommendation and relevance signals used to tailor feeds, rankings, or related features
• safety and abuse-related signals used to detect misuse, spam, fraud, or violations of our rules

We use these signals to operate and improve the Services.

2.4 Information We Receive From Third Parties

We may receive information from third parties such as:

• authentication or sign-in providers
• infrastructure, hosting, and cloud service providers
• analytics, diagnostics, and support providers
• security and fraud-prevention providers
• other service providers involved in delivering or supporting the Services

We process third-party information only as reasonably necessary for the purposes described in this Privacy Policy.

3. How We Collect Information

We collect information:

• directly from you when you create an account, configure settings, use product features, submit prompts, save content, contact us, or send reports or requests
• automatically when you use the app, website, or related Services
• through your interactions with stories, recommendations, feeds, sources, and related product features
• through your use of AI-powered features
• through support, feedback, moderation, safety, and privacy request workflows
• from service providers and third parties that help us operate, secure, support, or improve the Services
• through cookies, pixels, SDKs, and similar technologies on the website or in the Services where applicable

4. How We Use Information

We use information for the following purposes:

• to create, authenticate, manage, and secure accounts
• to deliver the Services and the features you request
• to provide feeds, recommendations, personalization, saved content, and related product functionality
• to process and respond to prompts and other inputs submitted through AI-powered features
• to support story, source, and content interactions within the Services
• to monitor performance, debug issues, maintain service integrity, and improve reliability
• to analyze usage, improve product quality, and develop or refine product features
• to detect, prevent, investigate, and address abuse, spam, fraud, security incidents, and policy violations
• to communicate with you about your account, support requests, updates, and operational matters
• to send notifications where you have enabled them
• to comply with legal obligations and protect rights, property, users, the public, and the Services

5. Personalization, Recommendations, and Product Features

Mor may use your interactions with the Services to personalize parts of the product, such as feeds, rankings, recommendations, and related features.

For example, the stories you open, save, like, follow, dismiss, search for, or otherwise engage with may influence what content appears more prominently for you in the future. These signals may also be used to improve recommendation quality, content relevance, and related product functionality.

6. AI Features and Third-Party AI Processing

Mor offers AI-powered features. When you use those features, Mor may process:

• your prompts, questions, or instructions
• relevant story, source, or contextual information needed to generate a response or power the requested feature
• related technical and operational metadata necessary to deliver, secure, and improve the feature

Mor may send this information to third-party AI providers that help us generate responses or operate AI-powered functionality.

We use third-party AI processing to deliver the AI feature you requested, generate relevant responses, support grounded interactions with stories or related content, and maintain the performance, safety, and reliability of those features.

Where we use third-party AI providers, we require them to process information under contractual, confidentiality, security, and data-protection restrictions consistent with this Privacy Policy and applicable law.

Mor does not currently use user prompts, chats, or interactions submitted through the Services to train or fine-tune Mor's own models.

If our practices regarding model training materially change in the future, we will update this Privacy Policy and any relevant product disclosures as required.

7. When and Why We Disclose Information

We may disclose information to the following categories of recipients when reasonably necessary for the purposes described in this Privacy Policy:

• infrastructure, hosting, cloud, and storage providers
• analytics, diagnostics, and performance monitoring providers
• communications, customer support, and operational service providers
• security, abuse-prevention, fraud-prevention, and integrity providers
• third-party AI providers supporting AI-powered features
• legal, regulatory, law enforcement, or other recipients where required by law or where reasonably necessary to protect rights, users, the public, or the Services
• counterparties and advisors in connection with an actual or proposed merger, acquisition, financing, asset sale, reorganization, bankruptcy, or similar corporate transaction

Mor does not sell personal information. Mor does not engage in cross-context behavioral advertising as described under applicable U.S. privacy laws.

8. Third-Party Protection Commitment

We require third parties with whom we share personal information to provide the same or equal level of protection for that information as described in this Privacy Policy and as required by applicable law.

9. Cookies and Similar Technologies

Mor may use cookies, pixels, SDKs, local storage, and similar technologies to operate, secure, analyze, and improve the Services.

For the website, these technologies may be used for functions such as remembering preferences, measuring site usage, supporting security, understanding performance, and improving user experience.

For the app, similar technologies or SDKs may be used to support product functionality, analytics, diagnostics, security, notifications, and related operational needs.

Where required by applicable law, we will provide relevant notices or choices regarding these technologies.

10. Analytics and Diagnostics

We may use analytics, diagnostics, and performance-monitoring tools to understand how the Services are used, identify technical issues, improve reliability, measure engagement, and evaluate product quality.

These tools may collect information such as device and app details, usage events, crash data, performance information, and related technical signals.

We use this information to operate, maintain, troubleshoot, secure, and improve the Services.

11. Data Retention

We retain information for as long as reasonably necessary to provide the Services, operate the business, comply with legal obligations, resolve disputes, enforce agreements, protect the Services, and maintain appropriate business and security records.

Retention periods may vary depending on the type of information and the reason we collected it. For example:

• account information may be retained while your account remains active and for a reasonable period afterward as necessary for account administration, legal compliance, dispute handling, fraud prevention, and security
• support messages, reports, and privacy requests may be retained for as long as reasonably necessary to respond, document outcomes, improve support quality, and protect the Services
• diagnostics, logs, security records, and related technical records may be retained for operational, integrity, fraud-prevention, troubleshooting, compliance, and security purposes
• backups and archived records may persist for a limited period consistent with normal business continuity and record-retention practices

When you request account deletion, we will delete or de-identify relevant personal information within a reasonable period, subject to legal, security, fraud-prevention, dispute-resolution, backup, archival, and other legitimate operational exceptions.

We do not promise immediate deletion from every system, cache, or backup.

12. Your Choices and Controls

Depending on how you use the Services, you may have choices and controls relating to:

• account settings and profile information
• saved content, preferences, and personalization-related settings
• notification preferences
• communications from Mor
• cookie or similar-technology choices on the website where applicable
• privacy requests, support requests, and other account-related requests

The availability of specific controls may depend on the Service, your jurisdiction, and the feature involved.

13. Access, Correction, Deletion, and Consent Withdrawal

13.1 Account Deletion

If you created a Mor account, you can initiate deletion of your account directly in the app by going to Settings > Privacy > Delete Account.

Account deletion is the primary method for deleting your account and associated personal information held by Mor, subject to the limitations described in this Privacy Policy.

When you request deletion, we will delete or de-identify relevant personal information within a reasonable period, subject to limited exceptions such as legal compliance, security, fraud prevention, dispute resolution, enforcement needs, backup retention, archival processes, and other legitimate operational requirements.

13.2 Other Privacy Requests

If you would like to request access to personal information, request correction of personal information, ask a privacy-related question, or seek assistance with another privacy matter, you may contact us using the contact information provided below.

13.3 Consent Withdrawal

Where Mor relies on consent for a specific processing activity, you may withdraw that consent at any time for future processing. Withdrawing consent does not affect the lawfulness of processing that occurred before withdrawal.

13.4 Communications and Notification Preferences

You may manage certain communications and notification preferences through your device settings, app settings, or other controls made available through the Services, depending on the feature involved.

14. Region-Specific Privacy Rights

Depending on where you live, you may have privacy rights under applicable law, which may include rights to request access, correction, deletion, portability, restriction, objection, or appeal.

We will evaluate and respond to requests in accordance with applicable law.

Mor does not sell personal information and does not engage in cross-context behavioral advertising as described under applicable U.S. privacy laws.

15. Children's Privacy

Mor is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the Services.

If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete that information.

If you believe a child under 13 has provided personal information to Mor, please contact us using the information below.

16. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

No method of transmission over the internet, mobile network, or electronic storage is completely secure. For that reason, we cannot guarantee absolute security.

17. International Data Transfers

Mor may process and store information in the United States and in other jurisdictions where Mor or its service providers operate.

Where applicable, we take steps designed to provide appropriate protection for cross-border transfers of personal information as required by law.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will update the “Last Updated” date and take additional steps where required by law.

Your continued use of the Services after an updated Privacy Policy becomes effective is subject to the revised policy.

19. Contact Us

If you have questions about this Privacy Policy or would like help with a privacy request, you can contact us at:

Email: privacy@themorapp.com